Smarter hotel training with Stafeca. The online hospitality elearning ecosystem, supporting housekeeping and service team member.
We support the continuous growth of aspiring hospitality leaders in Portugal by connecting them through a professional community.
Our mission is to empower independent hotels with world‑class service tools, build a strong community, and raise service standards in Portugal to a world‑class level.
We provide access to a range of learning formats: online courses, case studies, and practical tools for hotel teams.
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Meet the team
ULIANA KIBIREVA, CEO Founder of two previous hospitality startups, including hotel EdTech platform which won a ‘startup of the year’ award.
TATIANA KIBIREVA, CO-FOUNDER Business trainer and consultant with over 35+ years of experience in the hospitality industry. Trained over 1000 room attendants.
Stafeca was founded by a mother‑and‑daughter team. Tatiana brings 35+ years of hands‑on hotel expertise, while Uliana adds international experience in digital and marketing. Together, they have launched online conferences, professional courses, and industry events — all with a specific focus on the housekeeping community.
We had partnered with global hospitality suppliers
The Journey Behind Stafeca
Tatiana began her career as a room attendant in the United States in the early 1990s and progressed to Managing Director of Rooms Division Services across several international hotel groups, including Marriott, Hilton, Kempinski, IHG, and Wyndham.
She was later invited back as a trainer for these brands, as well as other global companies such as Holiday Inn, Accor, Bulgari, and independent hospitality businesses.
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Managed hotel service operations in properties ranging from 122 to 1,700 rooms, including pre-opening and full operational setup
Oversaw 24/7 laundry operations serving three hotels simultaneously
Invited as a crisis manager for properties including Renaissance Monarch Cosmos and Balchug Kempinski
Member of the Marriott Task Force, contributing to hotel launches in Ireland and Portugal
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Certified through 13 Marriott Corporate University programs
Developed 50+ SOPs and over 15 training programs for Rooms Division
Trained 5,000+ hospitality professionals (average training score: 9.83/10)
Member of the International Executive Housekeeping Association (IEHA)
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Recipient of the prestigious “Spirit to Serve” award by Marriott International for contributions to hospitality
20+ industry awards and recognitions, including “Most Influential People in the Hotel Industry” (2024)
Built and managed a professional housekeeping community with 10,000+ hospitality participants
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Bill Marriott
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Bill Clinton
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Tatiana has worked with world-class hotel brands
We create events and networking experiences that bring the community together, inspire, and educate.
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Stafeca is part of the Startup Lisboa incubation portfolio